Corporate: JP Morgan Chase / Harry Potter Movie Premiere for Global International Equities Division

Objectives

Present International Desks as one cohesive unit

Enhance client relationships

Strategy & Tactics

Planned and executed movie premiere event for clients and their families to experience the magic of Harry Potter before it officially opened

Hosted advance screening for all guests and family members

Transformed Reebok Sports Club into Hogwarts School of Witchcraft & Wizardry with interactive stations, such as the Make Your Own Magic Wand & Storytelling Area

Results

More than 1,000 attendees

Enhanced reputation of International Desk leading to new relationships and business

Event was so successful, it was replicated in Hong Kong