Lifestyle: Quintessentially & Shae Hong

Written By Jennifer Kapp

CEO, chairman, and co-founder of Sensio, Inc., now known as Made By Gather (BELLA Housewares, CRUX Kitchen, BRIM Coffee, JAWZ, Sparia and Beautiful Kitchenware by Drew Barrymore

Objectives

Create an interactive brand showcase and planning session in an intimate and social atmosphere to foster creative exchange between Sensio and clients

Strategy & Tactics:

Secured Soho House NY and Cooper Square (now Standard East Village) as venue and created product showcase; Venues chosen for and decorated to establish desired atmosphere

Leveraged for internal team building opportunity to discuss product lines and opportunities for growth

Planned and executed nightly cocktail party to celebrate partnerships and internal team

Results:

Welcomed clients including Food Network, Macys, Target, and more

Fostered enhanced personal relationships among company and clients

Generated consistent exchange of ideas with each client, and among team

Set new standard for team-building process

Jennifer Kapp https://www.jennlkapp.com
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